The goal of all marketing is to attract interest in Company Email List, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Company Email List marketing is still one of the most cost effective ways to contact prospects and customers Company Email List. It's far cheaper than traditional bulk postage mail and in many cases can have a much larger impact on immediate sales and long-term relationship strength than traditional advertising.
When done correctly, Company Email List marketing can be an extremely powerful and effective marketing technique. It's a medium that allows a buyer and seller to freely communicate with one another and build a relationship Company Email List based on value and trust. When done incorrectly, however, email marketing Company Email List can be destructive, erode brand equity, and turn your happy clients into litigious Company Email List flamers. It is for this reason that one must make sure they send only permission-based email communications to their subscribers.
Before we proceed any further, let's define exactly what permission-based Company Email List is. It is important to note that there are two types of email marketing. One can either send unsolicited email promotions or send out emails only to persons who have requested to receive them. Unsolicited Company Email List email is, of course, called spam. Sending spam will ruin any legitimate organization's reputation and brand value faster than mold grows on bread that is left outside Company Email List in the middle of summer. Rule number one of becoming an intelligent email marketer is to not send unsolicited email. Permission-based email marketing, on the other hand, is used effectively everyday by hundreds of thousands of organizations to build the value of their brands, increase sales, and strengthen the relationships they have with their clients and subscribers. The key difference, of course, is that these senders are only sending messages to persons who have requested to receive them.